engine optimization myths
Search positions guaranteed????????
Have may have you seen this one? "We guarantee top 10 rankings
in x months!" Many search engine optimization try-to-be
companies will do that in the hopes of catching uneducated
customers. The truth is that while a good search engine
optimization company should be able to show you a their record
of excellent results, there's no telling what they will be
able to do in the future. SEO techniques change monthly,
sometimes even more frequently, in an attempt by the search
engines to prevent hackers and cheaters from gaining top
rankings instead of the actual, credible businesses that
should be there. Make sure before you proceed to check with a
few different companies and as always if it sounds to good to
be true, it usually is.
Permanent search positions
Some people think that once they've achieved top rankings,
that they will stay there, and that they might not have to do
anything else to stay there. WRONG. Google, MSN, and Yahoo!
perform regular checks, updates, and changes to their search
ranking algorithms as well as their listings. What might work
today in search engine optimization might be obsolete the next
day, so it's important to always stay on top of the latest
search engine strategies to ensure that you DO stay on top.
Anyone who tells you otherwise will find themselves there one
day, gone the next.
If you've been told that you can gain instant link popularity,
chances are that the company working for you is using a link
farm, old and unrelated domain names, or other shady
techniques - techniques which, at best, won't work, and at
worst, will get you banned. Quality link building takes time,
experience, and also a degree of business ethics.
You don't have to change your website
If you think that you don't have to revisit your original site
and make changes, you should probably think again. Depending
on the age of your website, the code may be outdated or poorly
formatted. Your page structure and navigation might need
rethinking. Your META tags probably need revision. Your images
might be too large. There are so many factors that go into
search engine optimization that it seems almost ridiculous to
think that you wouldn't have to change your site.
Back in the day, if you put text that was the same color of
your background and included all of your keywords, the search
engines would see them but your visitors would not... and
you'd be ranked higher. That technique is definitely OUT the
window and is very strictly punishable in today's search
Those services that will submit your
site to 100s of directories are great services since they're
so cheap & you get so many
There are services out there that promise to submit your site
to hundreds and hundreds of directories and search engines for
the low, low price of $19.99. The first thing to know about
this search engine optimization trap is that those engines
that your site is being submitted to are likely not ranked
very well themselves or are irrelevant to your own site -
potentially causing harmful incoming links to your site.
Furthermore, each directory that you SHOULD be listed in needs
to be carefully submitted to in order to ensure the proper
formatting of your listing, and ideally you should be
submitting to relevant sites only. The automated systems that
these services boast will produce very few helpful, permanent
links for your site. Your money would be better spent on a few
highly recognized, relevant directories and search engines
where you can ensure the proper formatting of your listing.
Search engine marketing is not as
good as traditional marketing.
While traditional marketing is always something you should be
doing for your business, keep in mind that search engine
marketing affords you the opportunity to have highly targeted
marketing campaigns and capture an audience that you may never
have realized was out there. Search engine marketing allows
you to reach more people in more areas that are already
looking for your goods or services. In the age of information,
the Internet is often times the FIRST place people go to in
order to find products or services - you can't afford not to
be a part of it.
Including a giant list of all of my
keywords in my META tags will do the trick.
While formatting your META tags is important for search engine
optimization, it is one of the least effective techniques for
getting your site ranked. In fact, if that were the only thing
you did to your site to optimize it, you would likely NOT see
any results from those efforts. Your keyword list should be
included but should be formatted properly for each page, not
the same giant list of keywords on every page of your site.
In house optimization is cheaper
This could be one of the most common myths in search engine
optimization. It's been shown that usually, less than 1% of a
marketing budget goes to search engine optimization. With a
budget like that, it's not surprising that SEO efforts are
usually incomplete and incorrectly done. Search engine
experts, who spend months and years researching techniques,
staying informed, and constantly practicing their skills,
undoubtedly get much faster, much more permanent results.
Outsourcing this services can be effective to capture that
expertise and maximize the money spent to market online.
Submitting my site to search engines
will bring the traffic I need.
Submitting your site to search engines is definitely something
that should be done, and done properly. However if you think
that this is the only thing you should do to get listed and
ranked well in the search engines, think again. Choosing the
right search engines and directories to be listed in is almost
an art in itself, and a professional search engine optimizer
will be able to make that selection accurately.